Julius is not only a clothing brand but a total concept and a complete creative aesthetic world which also encompasses Total Art Direction and Graphic Design.
In 1996, Tatsuro Horikawa establishes his own company Third Stone Co, Ltd, followed a year later by his own label "Nuke". Then in 2001, his art project "Julius" is initiated, he creates audio and visual presentations for Spring/Summer collections.
In 2004, he debuts in Tokyo Collection with Spring/Summer 2005 collections and show in a modern art gallery.

A collection is created when different elements are accumulated to such a point that they form into one exceptional vision or idea.

These elements are the following :
Art, architecture, music, ambient, sound/ noise, travel, emotional communication and my own internal creative urge. The aim is not only to create simply "clothing" but rather, to create and contribute to a person's total life-style and existence. It's a similar process to making a movie and very sacred and profane thing.
Black is always the base of my creative palette. "Black" symbolizes the Avant-Garde and has a deep spiritual and noble meaning for me. I am obsessed by the image of "black" in Japanese Religion, in Zen. It represents the madness hidden in the shadows. It is the total colour of complete and utter grief.