Half Indian, half British Fiona Sinha, was born in Aberdeen in 1979. Fiona and her family later moved to Newcastle where she remained through her schooling years. In 1998 Fiona moved down to London to start a foundation at Central St Martins.Aleksandar Stanic, was born in Croatia also in 1979. Moving to Hamburg, Germany in 1990, Aleksandar studied at the International School and like Fiona, moved to London in 1998 to begin the same foundation at Central St Martins.

Working on their first project together, Fiona and Aleksandar connected immediately and have been a couple ever since. Both remaining at Central St Martins, Fiona went on to study a BA Honours in Fashion Design, Womenswear, while Aleksandar began a BA Honours in Fashion Design and Print.
Finishing their degrees in 2002, Fiona opted for further study and completed the Womenswear MA also at Central St Martins. Meanwhile Aleksandar gained work experience, as a freelance designer.Teaming up in 2004, Fiona and Aleksandar entered Fashion Fringe, a competition searching for a new generation of designers. As one of the four finalists, Fiona and Aleksandar created their first collection together which was shown on-schedule at London Fashion Week as part of Fashion Fringe. This signalled the beginning of a new label : SINHA-STANIC.
Soon after the show, SINHA-STANIC accepted an offer of contract with AEFFE, the prestigious, luxury Italian manufacturers and distributors whose clientele already includes Jean-Paul Gaultier, Alberta Ferretti, Narcio Rodriguez and Moschino.