Totem - Historique  
To cultivate creative values
to attract the most promising talents
 

In 1992 Patrick Girault and Kuki de Salvertes joined forces to create their press and publicity agency Totem to promote designers with a different approach to fashion

Kuki de Salvertes
Thanks to his 20 years in the world of fashion at the side of Yamamoto, Moschino, Alaïa, Westwood and of his own artistic sense, Kuki de Salvertes decided to open a press office devoted to the most innovative and promising young designers.
”I looked at what existed, which was not much, so I looked towards the schools to find students and to help some to launch their brands”.

After three years at Totem ,being responsable for different designers and working on specific projects, Sebastien de Brito has joined Patrick Girault and Kuki de Salvertes at the head of the agency.
He is now coordinating along side Kuki de Salvertes the whole of the press and public relations at Totem. He particularly coordinates the mens fashion department.

Culture and values

    • To discover the talents of tomorrow.
    • To recognise the exceptional
    • To advise and assist the designers’ development, in order to establish a brand name

Aujourd'hui, Kuki de Salvertes, attaché de presse de renommée internationale, est également connu et sollicité pour son talent et ses compétences de consultant.
Apporter aux créateurs confirmés et aux industriels de la mode son regard sur leurs collections
En faire ressortir les thèmes les plus intéressants
Aider des maisons et des marques à enrichir leur image vis-à-vis de la presse et du public

The work of a truly international press office
with a fully secure 750 square meters showroom

  
 

Press relations
Apart from acting for confirmed designers Totem serves emerging talents such as:

    • A.F. Vandevorst
    • Armand Basi
    • Attachment
    • Bernhard Willhelm
    • Boris Bidjan Saberi
    • Chris & Tibor
    • Dresscamp
    • Jose Castro
    • Julius
    • Juun J.
    • Kinimori Morishita
    • Linda Farrow
    • Manish Arora
    • Marios Schwab
    • Raf Simons
    • Romain Kremer
    • Sinha Stanic
    • TOGA
    • Ute Ploier
    • Veronique Branquinho
    • Walter van Beirendonck

Each one of these designers have their own purely personal creativity,
totem puts into practice and synergizes their creative evolution:

    • Presentation of collections to the press
    • Organisation of catwalk shows, some 50 a year in France and abroad
    • Ensuring a strong press image, interviews, portraits, participation in artistic projects, introductions to well-known personalities etc.
    • Presentation and collaboration on a daily basis with the National and International press


Instututional Fashion Press : Vogue, Harper’s Bazaar, W, Vanity Fair, Elle, Madame Figaro, Glamour, L’Officiel, Marie Claire, Cosmopolitan, Flair, GQ, GQ Style, Vogue Hommes International, Numéro, Numéro Hommes, L’Officiel Hommes, Arena, L’Uomo Vogue, Men’s Vogue …
Independent Fashion Press : ID, Pop, Dazed and Confused, Arena Homme +, V, V Man, Another Magazine, Another Man, Ten, Ten + men, Fantastic Man, Wonderland, Purple, Self-Service, Crash …
Professional Fashion Press : WWD, DNR, le Journal du Textile, Textil Wirtschaft …
General Press : NY Times, International Herald Tribune, Sunday Times, Libération, le Monde, le Figaro, The Observer,The Guardian, Die Zeit, Sueddeutsche Zeitung, La Repubblica, El Pais…
Permanent contacts with all fashion medias, fashion professionals and personalities (TF1, France 3, France 5, Arte, Pink TV, Canal + ,style.com, vogue.com, catwalking.com, la-couture.com, showstudio.com ...)
Consulting

As a well-known international press agent Kuki de Salvertes is equally known and sought-out for his talent and competence as a consultant.
He brings to confirmed designers and manufacturers his views on their collections so as to select the most interesting themes and to help them to strengthen their image with the press and with the public.

Events, information & public relations
Thanks to the high standard of its international relations network – journalists, stylists, photographers, societies and important groups, institutions, personalities of the fashion world, the cinema, music and ‘arts plastiques’ TOTEM is chosen to produce and organise numerous events in France and abroad such as:

    • Soirées
    • Exhibitions
    • Artistic manifestations
    • Voyages de presse

To deliver a successful message, whatever the circumstances, requires a strategic approach, mastery of communication tools and a pool of creative talent.

    • Elaboration of communication strategy
    • Artistic conception
    • organisation and management of events
    • Public relations


Totem has organized events for clients such as: Prada, Atelier Renault, DuPont Textiles and Interiors, Sao Paulo Fashion Week, Absolut Vodka, Vogue Italia, etc…
Totemfashion.com
Launched in May 2002.
It is not a substitute for the traditional work in our office but provides a comprehensive indication of our range of activities and services.
Contacts: staff and our departemental access plan.
Designers: biographies, on-line look books, stockists and addresses.
Activities: press relations, details of forthcoming events and consulting.
There is a magazine section covering music, artistic exhibitions, new places, press reviews and all sorts of events associated with Totem.
And a repertoire section, on-line directory of fashion professionals such as coiffeurs, make up artists, fashion industry contacts, model agencies etc