Since 1999 the company’s headquarters have been in Munich’s Lehel. Andrea Karg does not believe in protecting herself with layers of staff. Cashmere is the only exception - and we can’t deny her success in that respect! In just twenty years Allude has established a global presence. The luxury brand has been especially successful in France and Paris - the latter still remains the stern matriarch Couture. Even there, as a German designer, creative director Andrea Karg is feted by many editors: whether French VOGUE, ELLE, L’OFFICIEL, MADAME FIGARO or NUMÈRO – the glossy magazines love “la belle Andrea”, dedicating features and portraits to her and presenting her luxury collection in their high profile international fashion photo series for maximum global impact.
The brand is thus appropriately represented on the French retail market by stores such as FRANCK & FILS, KOMPLEX or LE BON MARCHÉ - in addition to Munich and Paris - in Amsterdam, Antwerp, Düsseldorf, Copenhagen, Milan, New York, Salzburg and Vienna, and retails in over 700 high-end outlets, including HARVEY NICHOLS.


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Look Book SS17 : Photos © Anne Combaz