Kuki de Salvertes started out as a P.R. officer at Moschino, where he was in charge of the Europeen market. From 1989 to 1991 he has been in charge of international P.R. at Vivienne Westwood, freelancing as well, since 1984, for Marcel Marongiu and Alain Mikli. As of 1992, after he had founded TOTEM Press Office together with Patrick Girault, he has contributed to the launch and fame of numerous avant-garde designers’ brands, among which: Jeremy Scott, Olivier Theyskens, Benoit Méléard, Raf Simons, Veronique Branquinho, Bernhard Willhelm, Walter van Beirendonck, A.F. Vandevorst, Manish Arora...
Portrait: Jean-Baptiste Mondino
TOTEM defines and implements image and communication strategies for institutions and brands. TOTEM thinks out and organizes events, press trips, runway shows, fashion presentations, art exhibitions, and jurys for competitions. TOTEM handles menswear, womenswear and accessories collections for the press, unfolds a variety of actions to promote and ensure a targeted image in the media.
Although TOTEM counts some of the most creative designers and enterprises among its clients, limiting its role to the activities of a classic P.R. company would lessen the scope of its actions. Of course, TOTEM knows the journalists, the stylists, the photographers and the personalities specialized in its field. TOTEM is currently involved with them and invites them to discover and support the innovative products it is highlighting. But this definition or the list of its activities does not tell the diversity of its nature.
Actually, TOTEM casts, exposes, but also develops networks and creates alliances. TOTEM selects emerging talents and confirmed designers, picks out a trade show, opts for a school, defends a retailer, believes in the future of a fashion week. In short, TOTEM likes and launches, TOTEM cogitates and discusses, TOTEM attends and helps to grow. At the core of its elective bets, an encounter, a common passion, a partnership are taking their full force and meaning season after season. TOTEM is without compromission about its enthusiasm and as far from being subservient to its clients as from showing a servile spirit with the press. The actions engaged by its team encourage responsibilization on each part.
Thanks to this discipline, TOTEM instigates special projects, partnerships, associations, all made possible through the implementation of its influential network counting members who are all original and inventive, consider themselves more like associates than rivals, and remain unique because they are authentic.
Jean Paul Cauvin