Anne Sofie Madsen graduated from the Royal Danish Academy of Fine Arts and trained under John Galliano for Dior in Paris, before moving to London to work for Alexander McQueen as a Junior Designer. In 2010 she started her own label and presented her first collection at London Fashion Week in February. The following season she opened Copenhagen Fashion Week and has showed there for three years. She won Danish Fashion Award and GenArt’s Fresh Faces in 2012 and was chosen to exhibit with Italian Vogue during Milan Fashion Week the same year. In 2013 she won the prestigious DANSK Design Talent prize. In 2014, the brand presented its first fashion show at Paris Ready-to-Wear Fashion Week.
Anne Sofie Madsen designs are built on contrasts and ambivalence. The woman has to be both - inviting and out of reach. She is streetwise and ladylike, boyish and feminine at the same time. The designs straddle between fanciful fun and a serious intricacy of detail. The use of decorative surfaces is vital within the work as it is part of Anne Sofie Madsen's self- expression and it leads to a constant quest of creating challenging, yet beautiful appearances that push the boundaries of modern fashion. The designs are based on the fascination with fashion replacing the body with something abstract, an idea or ideal instead of an organism. It’s about the way a silhouette can affect the body and the surrounding space and how materials, shapes and proportions are able to generate a body language.