Christina Economou started her journey in fashion by attending Parsons and Istituto Marangoni in Paris, where she won the 2011 International Award at London Graduate Fashion Week.
After briefly working for Giambattista Valli and as a correspondent for Greek Vogue in Paris, she returned home to her native Athens in 2013 to fulfill her dream of launching her own label.
Classic forms inspire her work with a focus on beautiful prints, rich fabrics and unconventional cuts. Her hope is to create a line that portrays a new approach and a sophisticated twist on classic day and nightwear using beautiful silk fabrics produced in the historic silk town of Soufli in Northern Greece.
Her collections reflect her own effortless and eclectic style, resulting in a line that is as cool and progressive as it is timeless and respectful.