GENTLE MONSTER is based on ‘High-end Experimentation’:product, space, styling, culture, technology. It seeks to give excitement to the world through these five subjects. GENTLE MONSTER, head-quartered in Seoul, South Korea, has expanded its business into 150 countries throughout Europe, Asia, America spreading its brand value. The Sensible, Unique design and Showrooms with its own unique and various themes spotlights the products and differentiates GENTLE MONSTER from other eyewear brands. Branding is one of the most important aspects they consider in their business, to create an unique and significant image for a brand in the consumers' mind. What they intend is not about getting people to choose GENTLE MONSTER over the competitors, but to make people to see GENTLE MONSTERas the only one that draws their mind.
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