Based in Germany and Sweden, LAZOSCHMIDL works as an artist’s studio that unites the disciplines of fashion design and literature. Awarded with the Innovation Prize 2016 by Swedish Fashion Council, their work has been featured in leading international magazines such as Man About Town, HERO Magazine, Buffalo Zine and L'Officiel Hommes.
The work of LAZOSCHMIDL is based on social norms. The garments evoke schizophrenic feelings within the audience: something that feels attractive but forbidden without being harmful or surreal. It is the reassurance of daring to dress-up and feeling sexy as a relevant human condition. The constant dialogue between fashion design and literature is translated into hand-crafted garments in their work. Each collection begins with a text that describes every single look meticulously. By working from a conceptual thought, limitations about execution, context or functionality are irrelevant. The fictional is then translated into garments.
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