LUEM


From sophisticated silhouettes to cultural inspirations, Luem encourages self-expression and empowers women with a nostalgic and feminine a-esthetic.

As a newly established luxury womenswear label founded in Shangai, the brand’s core signature promotes timelessness and re-inventing classics with a female gaze focusing on sleek cuts and textile details. by borrowing artistic elements from cultures of all eras and combining them with quality fabrics and modern cuts, Luem creates contemporary and wearable pieces where female allegiance of the East meets the exciting uncertainty from the rest of the world. The silhouettes are clean and feminine, anchored in an intelligent approach and artistic inspirations.

The Luem woman is intelligent and discerning with a laziness that ignores fashion trends and taste that mirrors her lifestyle of extraordinary. Lumen encourages personal expression and produces clothes for modern women who are genuine and brave towards either sentimental past or unexpected future.

The debut collection is inspired by a photography series named Domestic Scandals created by Japenese photographer Takashi Yasumura. The clash betw »een floral lace curtains and colour-blocking interiors creates an exciting strangeness that enhances nature and comfort of varies textiles. And the wooden yet chic furniture takes us back to the late 60’s in America where Woodstock hippies and their suede vests with Native American prints were in the lead in trend.

Patched boot cut trousers and denim-inspired pieces are inspired by the classics of the Sixties. Smartly cut tops with playful scarves and detailed leather pieces give the Luem women a hint of edge. The feminine silhouette enhances the waist line which is designed for refreshing winter looks. Native American tribal patterns are turned into Swarovski rhinestones and flocking details.

Proud to create beautiful garments, the collection is meticulously crafted with impeccable skills in Luem Shangai studio. The knitwear pieces are closely developed with our intellectual partner Stoll Shangai who stands for remarkable quality standard.

Press contact : camille@totemfashion.com
 

LOOKBOOK FW18/19

LOOKBOOK FW18/19 : Photos  © Luo Yang